User Experience design is the commitment to designing procucts that are useful, easy to use, enjoyable to interact with and are created with the customer in mind. It's about enhancing the experience that people have while using your procuct and making sure they finc value in what you provice.
A brand identity is made up of what your brand says, what your values are, how you communicate your product and what you want people to feel when they interact with it. Essentially, your brand identity is the personality of your business and a promise to your customers. A brand is what makes you memorable.
Visual design shapes and improves the user experience by focusing on color, images, fonts and other visual elements. A successful visual design ensures that content remains central to the product’s function and enhances it by engaging users and helping to build their trust and interest in the product.
Jumprope is a health and fitness app on Android with a built-in AI Personal Trainer that learns your body, your habits and sets you up on the right plan to maximum health, and to avoid injuries and pains.
Deliv is a food delivery app on Android that aggregates restaurants who have an existing delivery service and connects them with customers who are looking for a reliable delivery service.
With the onset of COVID-19 it has become harder and harder for people to make true connections with others. Meet.me is a solution that allows people to engage with new people from around the world, as well as friends and family that they want to keep in touch with. Through Meet.me, we are able to create and join activities that help us build better relationships.
I often take on projects as a contract designer that require more illustration or logo design. I enjoy taking on these types of projects because it allows me to expand my creative skillset and broaden the type of work I do.
When in a parkade, it can be very confusing to know how to get to your destination if there are not clear markers that tell a person where to go. This means a person could either get lost or arrive at a different destination than was intended. In addition to the parkade, we added the scope of a signage guideline for the retail sector of the buildings. This allows for the building to set a set of rules for the signage used for the retail units within the building.
While I worked at Innovative Signage it became clear that while we had a logo, we did not have a brand identity. Because of this, we were often using the logo in inconsistent ways.
As design team lead, I took on the project of creating a brand identity for the company.